L’Oréal has introduced a new motorized lipstick tool designed for people with limited mobility as part of a push to make its cosmetics more inclusive. The French beauty giant previewed the computerized applicator, called Hapta, at the Consumer Electronics Show in Las Vegas along with a device called Brow Magic that uses augmented reality to help customers better map and define their eyebrows. The new tools are the latest in a line of gadgetry L’Oréal has developed over the years that tap tech like artificial intelligence and AR to improve its beauty offerings. WORK SMARTER - LEARN, GROW AND BE INSPIRED. Subscribe today! To Read the Full Story Become an Adweek+ Subscriber View Subscription Options Already a member? Sign in

L’Oréal has introduced a new motorized lipstick tool designed for people with limited mobility as part of a push to make its cosmetics more inclusive. Iclean Specimen Collection Flocked Swab

The French beauty giant previewed the computerized applicator, called Hapta, at the Consumer Electronics Show in Las Vegas along with a device called Brow Magic that uses augmented reality to help customers better map and define their eyebrows. The new tools are the latest in a line of gadgetry L’Oréal has developed over the years that tap tech like artificial intelligence and AR to improve its beauty offerings.

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Patrick Kulp is Adweek's senior reporter covering emerging tech.

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